Are you interested in optimizing your email campaign for clicks, opens, conversions, and other factors? If you are interested in designing emails, here are some tips. The following infographic shares seven tips that will help you create the perfect marketing message.
How to Increase Open Rates
- Catchy Subject line This may not be obvious at first, but it is the most important element of your email. If people don’t open your email they won’t see the rest of what you have to share so make sure your subject line is engaging enough to encourage them to click.
- Visions — A well-designed design will grab attention of your audience before they even open your email and start reading the body text. It is important to make sure graphics are attractive and not too cluttered in order not to distract or obscure content.
- – While alt text is important for all visual-based media (even if not linked to an email), it is crucial for images or photographs used in your campaigns. Alt text should be included with every photo. Many email clients will read the description aloud when the mouse hovers over the image. People may skip the text if it is not up to industry standards.
- Mobile Receptiveness — Mobile devices are becoming more popular than ever. Therefore, it’s important that all emails are accessible from a variety of devices. Test your campaign with multiple computers, tablets, phones, and smartphones to assess its efficiency. You can also adjust your campaign if one device isn’t responding to your expectations or you have to add it.
- An Organized layout — While this tip might not seem significant to many, it is important nonetheless. It can be intimidating for those who read your email content if you do not use a consistent layout across different campaigns. This could lead to confusion and even make your recipients abandon your mail.
- Personalized Dynamic Content– This is a great way keep people on your mailing list and gain new supporters. Send relevant information to the email they received. Or, create an automated campaign by using dynamic content variables (variables that include the recipient’s name as well as company, product and transaction history). This is a great way to get people in the door without spending too much money.
- Optimizedfooter Your footer should include contact information. You can also include other useful information like the date and time the person looked at your mail, links visited, browsers used, etc.
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